The most effective sales strategy includes only 4 steps. The first step is to create a connection with the ability to build trust and reduce the acquisition shield.
As we approach the business and sales person walks up to us, most of us say something like “Oh, I’m just looking,” and try not to make eye contact with the hope that they will not talk to us. You may be surprised to hear that your customers, and even some of your clients, do the very same. A lot of the time they feel when they call you or you come to their office for an appointment, they are going to be pressured into buying something they do not want to buy. They feel as you do, as they have to keep their shields up.
So the first step to selling is to create a connection and build trust then buy the shield is lowered. If you can not gain the trust of customers they will not believe a word you have to say and the chances of getting the sales are very, very low. Bottom line is that you need a person on the other side of the table or the side of the phone to feel comfortable with you as a person and to have some kind of relationship with you so they start to trust you.
Have you ever had the experience of meeting with potential and you see what kind of car they drive, or some type of sports memorabilia on his desk? You make a note of it and then the conversation leads to talking about cars or sport for 15 minutes? You’re both enjoying the conversation and then suddenly they go, “Oh ya, you came here to check on our network.” And then after a short time to talk to you about that they sign up for operating after you spent the rest of the conversation talking about something completely unrelated. This conversation with you helped to create a connection, build trust and rapport, and it fell buy their shield.
Establish a connection and build trust is a crucial part for sale. Even if you are not talking about cars or sports, it is important that the process that prospects get comfortable with you. You can talk about the weather or a local reporter, to get more personal conversation started. The important thing is that the person on the other end of the transaction, customer or prospect, trust and like you. If not, they are going to ask all and they probably will not fork over even one dollar to you.
To help build trust with both clients and prospects of IT Services Firm phone, follow these 5 Be is:
1. Be yourself.
It is very important that you just be yourself. By being authentic self you are allowing you to establish a connection with another person. If you are not being yourself, 9 times out of 10 the other person can sense it. In a society where people are trying to scam us all the time, more than ever we just want to connect with others. By being yourself, you can create a real connection.
2. Be quiet.
Listen to what your prospects have to say. Make an effort to hear every word and do not interfere. Let them finish their thoughts and concerns. By listening to them you gain insight into your customers’ needs. Ultimately this allows you to design a method that suits them perfectly.
3. Be consistent.
Say one thing and do another ruins of efforts to build trust. Constantly setting and meeting expectations is one of the easiest ways to build strong connections that you need to lower the purchase shield.
4. Be reliable.
Make sure to keep every meeting you set up and be sure to arrive on time. It screams “unreliable” when you miss a meeting or arriving late. Also, promise only what you can deliver, and always deliver what you have promised.
5. Be an expert.
Being authentic self, listen, to meet expectations and deliver as promised help prospects develop trust in you, your company and your services. As you answer questions and provide advice, trust and confidence of your prospect has developed into you position yourself as a trusted expert. They will listen to what you propose and do what you recommend.
Always remember that trust does not come overnight and it takes only one example of not following through on a promise to begin to break it down. To note that all sales conversations and communications. If you focus on these 5 Be with each action, you will foster trusted relationships with clients and customers that will buy lower his shield and drive results to the bottom line. Trust me, the results you see will be worth the effort.